The year is 2049 and the world is more depressing than ever. The UK is being ran into the ground by Tesco, a company that was once “Every Little Helps” has become a monster with the slogan “We Control Every Aspect Of Your Lives.” Then there’s Jay a once passionate Newsagent now losing hope in the world away after the loss of his faithful robot paperboy and he's stuck in an unfulfilling relationship. After losing his passion for work and his enjoyment in life, Jay decides to take action and go after the corporation that’s been ruining his life, Tesco.