'Associations' sets language against itself by using the ambiguities inherent in the English language. Images from magazines and color supplements accompany a voice-over reading from the book 'Word Associations and Linguistic Theory' by academic linguistic Herbert H. Clark. Combining a wry sense of humor with word/visual games and puns, Smith explores the boundaries of cinematic montage by combining elements together and against each other in order to destroy and create multiple meanings at the same time.