The AHRC funded Objects of Immersion created the Living Room of the Future (LROTF) to highlight the future potential of Object Based Media (OBM). OBM allows programme content to change according to unique interactions with audiences. The ‘objects’ in OBM refer to the different assets within a given programme. These include large objects like audio and video used to construct a scene in a drama, and small objects, like an individual frame of video, a caption, or a signer. By breaking down a piece of media into separate objects, attaching meaning to each object, and describing how they can be semantically rearranged, a programme can change to reflect an individual viewer’s unique context.