It crackles, it hisses, it dazzles the viewer. While »it» is a short music video with the simple title #Z, »it» also denotes the obvious reference to the imagination's power (or compulsion) to form an image of the noise and light's origin. #Z is sustained by this tension between its existence as a product and the source of something else in the same way as all information conveyed through audio-visual media. The fundamental difference in this case is that no answer is supplied to the question of what »it» in fact is.