In this show, host Adam Richman travels to cities around the U.S. to try the signature food dishes of their local eateries. Unlike the previous three seasons of Man v. Food, where he himself took on a food challenge at a local restaurant, in this season, Richman recruits residents of the city he visits to take on a food challenge, while he serves as their coach by giving them tips and advice on how to beat their challenges, using the skills he learned previously from his own food challenges