I Found The Gown is a reality series set at VOWS Bridal Outlet, a discount bridal store in Watertown, Massachusetts. The show chronicles owners Rick and Leslie DeAngelo hunting for discounted dresses in factory attics, boutique back rooms, and department store warehouses across the world while brides search VOWS for the perfect wedding dress at a significantly reduced price. The designer gowns featured on the show, including Vera Wang and Monique Lhuillier, are typically sold at 50 to 80 percent off the retail price.